Purpose, Mission, Vision, Values


At Westoba, we firmly believe that defining and aligning ourselves around a clear purpose and set of guiding principles is essential for success. These statements are the foundation upon which we will build a culture of integrity, collaboration, and innovation, enabling us to better serve our employees, members, and communities.

Purpose: Empowering people and communities to thrive.

Mission: Through strong relationships we deliver knowledge and financial solutions to drive success.

Vision: To be a leading credit union with strong and collaborative global partnerships.

Values: We are a passionate, diverse, knowledgeable team helping our members and communities thrive. We live our values every day to create positive outcomes for our employees, members, and communities.


Our 5 leadership values guide the decisions we make to meet our stakeholder expectations.

  1. ​​Lead with Integrity. We are committed to treating all people with respect.
  2. Innovative Thinking. We embrace change, meeting the needs of our communities and enabling growth within ourselves.
  3. Growth Mindset. We are forever learning and educating our teams, members, and communities to succeed.
  4. Transparent Communication. We are honest and accountable in all communications.
  5. Thrive on Excellence. We provide superior service while striving for success for both members and staff.