Supporting women’s career growth is not just about filling leadership positions—it’s about making sure every woman feels valued, heard and given the tools to succeed.
Westoba is committed to female empowerment in the workplace and supporting the Brandon Chamber’s Women of Westman Conference is a key event in this journey. Providing the resources and connections to continue breaking barriers for women in all industries, Westoba is proud to align with this event to foster an inclusive and supportive environment where mentorship and leadership development are priorities.
“While there have been strides made in gender diversity, empowering women is an ongoing journey. By fostering a culture of mentorship, leadership development, and opportunity, we are investing in the next generation of female leaders.” – Elizabeth Modersohn, VP Operations.
Celebrating ‘Empower Her’ at the Women of Westman Conference
This year’s conference is centered around the theme ‘Empower Her,’ a call to action to lift up the women in our workplaces, communities and beyond. This event brings together women from various industries to connect, learn and support each other in their professional and personal journeys.
This event features a discussion panel, networking sessions, and inspiring keynote speaker designed to empower women in their careers and encourage them to take on leadership roles in their own ways.
“We believe empowerment is built through mentorship, opportunity, and leadership at every level—not just in executive roles but in the everyday actions of women who inspire and support those around them.” – Rand Tashman, Branch Manager and Women of Westman panelist.
Learn more about this unique event and how you can get involved HERE.
Empowerment Beyond Titles: Every Women Can Lead
While leadership is often associated with a title, true leadership comes from action, influence, and the willingness to support others. Women at all levels—whether they are entry-level employees, experienced professionals, or seasoned executives—have the power to create change in their workplace and community.
What Does Leadership Look Like?
A leader is someone who:
- Leads by Example – Demonstrates integrity, resilience, and a willingness to grow.
- Supports and Uplifts Others – Encourages colleagues and provides guidance.
- Shares Knowledge – Offers insights and mentorship to help others advance.
- Fosters Inclusivity – Creates a workplace where all voices are valued.
- Champions Change – Advocates for equity, professional development, and new opportunities.
Breaking Barriers: The Challenges Women Face in the Workforce
Women have made great strides in leadership but may still face unique challenges in the workplace. Recognizing these barriers is the first step toward empowering women to overcome them and thrive.
The Gender Pay Gap
Despite progress, women continue to earn less than their male counterparts in many industries. Closing this gap requires advocacy, mentorship, and equitable opportunities for advancement.
Underrepresentation in Leadership
While Westoba has strong female leadership representation, many industries still lack women in decision-making roles. Ensuring women have access to leadership development and career growth is critical to changing this dynamic.
Work-Life Balance and Family Responsibilities
Women are often expected to juggle both career and family responsibilities, making work-life balance a challenge. Supportive workplaces that recognize and accommodate these demands create environments where women can excel without compromise.
Workplace Bias and Stereotypes
Women in leadership are sometimes judged more harshly than their male counterparts. Being assertive, decisive, and ambitious is often praised in men but criticized in women. Mentorship, advocacy, and inclusive workplace cultures help shift these outdated biases.
Lack of Mentorship and Sponsorship
In male-dominated industries, women often struggle to find mentors and sponsors who will champion their careers. Mentorship is a key part of our culture, ensuring that every woman has the support they need to grow.
‘Empower Her’ Through Mentorship
Mentorship is one of the most powerful ways to empower women in the workforce. A strong mentor provides:
- Guidance in career development and decision-making.
- Confidence to take on leadership roles and challenges.
- Networking Opportunities that open doors for professional growth.
- Support in overcoming career obstacles.
Mentorship happens every day, in every role. Whether it’s a manager coaching their team, a colleague offering encouragement, or an executive sharing career advice, mentorship is the foundation of empowerment.
The Ripple Effect: How Women Can Empower Each Other
When women empower women, it creates a cycle of success that extends beyond the workplace. Here’s how women are making a difference:
- Leading by Example – Women in executive roles serve as role models, showing what’s possible for the next generation of leaders.
- Providing Insights from Experience – Through one-on-one conversations, female leaders offer advice on navigating career transitions, leadership growth, and work-life balance.
- Creating Growth Opportunities – By advocating for their mentees, women in leadership help elevate others into key roles, ensuring a strong future for women in business.
